Music Direct & The American Express Card, Take Two
Ready for his close-up: Music Direct President James Davis listens to a question during filming of an all-new American Express commercial, now airing on the web.
In 2008, Music Direct was featured in a series of commercials for American Express’ all-new Plum Card. The 30- and 60-second spots ran on every channel in the broadcast universe, delivering Music Direct to a whole new audience of music lovers
In January, film crews from Crispin Porter & Bogusky, Amex’s agency, visited MD’s headquarters in Chicago to produce an all-new spot for Amex’s website as part of their continuing ‘Open’ Series. Geared towards B2B clients and filmed in Hi-Def, the ‘mini-documentary’ goes in depth with the man behind its vision, Music Direct President & Owner, James Davis. Also starring is what else…the gear, including VPI, Jolida, Luxman, Wharfedale, Avid, and many more…
For more on this spot, visit Amex’s site…
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